There are lots of different variations of Enewsletter templates but how do you know which one will be the most effective for your target audience?
Enewsletters can be long, short, visually led or a simple plain text file that are predominantly viewed on computers and laptops. However, with the increase in smart phone sales, more people are now accessing their emails via their mobiles and not all newsletter templates are ‘small screen’ friendly.
Quick tips for designing Enewsletter templates:
- Single column newsletters work best for mobile phones
- 20% of emails will not automatically load images, therefore, ensure your headings and main benefits are text so that they appear straight away in the email.
- Only 0.2% of people read introductory text. You’re best getting straight to the point with your main product/service benefits
- People receive lots of spam everyday and are eager to clear their inboxes. You have just 1.5 seconds to grab their attention.
- Viewers tend to look at the top right area of an enewsletter first – use this space well particularly for your sales messages.
- Enewsletter templates should be no longer than a page and a half. Stick to a maximum of 3-4 paragraphs of copy.
These are just a few tips to help you create the most effective enewsletter templates. In Part 5, I will focus on the technical aspects of e-newsletters by exploring the most effective ways of sending your enewsletter out.