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Master the Art of Writing

We can all get bogged down by the pressures of work – having to meet sales targets, needing to generate new leads and having to retain existing customers, but mastering the art of writing can help you achieve all of the above for a more easier and stress-free life.

This is because you can communicate with your audience effectively and efficiently to ultimately generate new sales.

To write well; whether for a press release, newsletter, feature, brochure etc, you need to be able to ‘speak’ to your reader and attract them quickly. Always focus on:

‘What’s in it for them?’

Look at how your product or service is going to really benefit your audience. If you are writing for business to business companies, focus on ‘speaking’ to them as individuals rather than to their ‘roles’ within the company. This also applies for business to consumer companies.

A great example that I came across that taps into audience’s needs regards the selling of ice cream. Other than being absolutely delicious with lots of variety to choose from, what else is ‘in it for them’?

10 minutes of peace and quiet when you have screaming children.

Rather than focusing on the benefits of the product itself, look deeper into the needs of the consumer. People purchase for the outcomes of products/services not the items themselves.

Other tips for writing well include:

• Focus on one single-minded message
• To get people to remember your message, repeat it three times in your piece in slightly different ways
• Give your reader a personality not just a job title or part of a socio-economic group

If you would like to speak to one of us here at Changeworks, please call us on 01785 247588 or email info@changeworkscom.co.uk