Part Five – Using a presenter to tell your story:
With a rapid increase in the popularity of online video, how can you get your message heard above all others?
With the advances in mobile phones and digital cameras, video making has become widely accessible. Anyone can pick up a camera, shoot some footage, string it together using a basic video editing software, but the finished result (more likely than not) will not utilise the professionalism needed to make a marketing video stand out.
Part five of this blog series offers practical tips and advice for using presenters to tell your story. Novels are often written in the first person with the author taking on the task of telling his/her own story. Biographical works use a third person style. But what about video? A further dimension is added here as we can also see what is going on. Although it is said that a picture is worth a thousand words, often it is useful to have spoken words to link pictures together or bring something to life. Here are two examples of how you can use the spoken word in your video:
Telling your story with words:
- Voice over/Presenter: A voice over can provide additional information to the piece or explain something that may too be difficult to understand in a visual sense. As an alternative to a disembodied voice-over you might like to consider using someone to front your video – in other words, a presenter. Breaking the words up between presenter and voice over adds human interest and provides continuity even when the presenter is not seen on screen.
- Vox Pop: Vox pops are commonly used in advertising and documentaries to sound out popular opinion using informal comments from members of the public. Think of aquestion related to your film and carry out street interviews with lots of people. Vox pops require the minimum of two people; one to ask the questions and two to do the filming. Shoot your interviewee close-up and facing slightly to the left or right. Make sure that you get a variation of angles for when you edit your video as shooting them all one way will not make a professional looking film. If you do shoot your interviewees all at one angle, your video editing software may feature the ‘horizontal flip’ filter enabling you to flip your shots around.
If you would like to find out more about online video, please visit our Changeworks website