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In the final part of my interview with David Gordon, he talks about the application of this phenomenal technique in organisations. What are the characteristics of good modelers? Modeling is both art and science (in my mind).  This requires a level of skill and training (in particular a high level of expertise in NLP and questioning/listening (coaching helps too).  So it is quite an investment in learning that many are not willing to take. Creating the case for modeling in the corporate arena is not straightforward, however once they get involved they see the vast benefits and rewards that this technique offers for organisational learning.